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About

I'm Dan Stoll.

I've spent 25 years in the space between technology and the people who need to use it. Partner enablement. Technical marketing. Automation. Program development. The common thread: making complex things work for real people at scale.

I've helped build partner programs and led enablement across four regions. I've written technical content and automated workflows that cut down on outside help. I've been through acquisitions and PE transitions, and learned a lot about working when direction isn't clear.

I'm not a specialist—I'm a generalist who goes deep. I think that's an asset when the problems worth solving don't fit neatly into one job description.

Before tech, I was a communications specialist working within the Australian Special Forces community. That's where I learned to keep going when the plan was unclear.

This site is where I write about partner ecosystems, technical go-to-market, automation, and AI in practice—written while I'm still doing the work and still learning.

How I Work

Operate in Uncertainty

I worked within the Australian Special Forces community. I learned to deliver in ambiguity long before I learned to code. When direction is unclear, I try to make progress anyway and learn as I go.

Scale Through Partners

I've helped build partner programs across APAC, Americas, EMEA, and MENA. Most of what I know about scale I learned from partners.

Automate the Expensive Stuff

I once got a rough version of a ten-week consulting quote working in an afternoon with Claude. It wasn't finished, but it showed me where the time really goes.

Generalist Who Goes Deep

The problems worth solving don't fit neatly into one job description. I go wide to find the problem, then deep to fix it.

Tech & Tools

Enablement

  • Partner Programs
  • Certification Design
  • Technical Content
  • GTM Strategy

Automation

  • Process Automation
  • Workflow Design
  • Nintex
  • Integration Patterns

Technical

  • React / Next.js
  • Supabase
  • Tailwind CSS
  • TypeScript

AI & Tools

  • Claude
  • GitHub Copilot
  • Salesforce
  • Impartner PRM